Marketing that Powers Community Trust, Legislative Wins, and Industry Growth

Our industry fuels circular economies, reduces emissions, and brings energy independence. But our message? Often buried under jargon, overlooked by policymakers, and misunderstood by communities. At The Waste Shift, we bridge that gap. We help renewable energy companies—especially in biogas and RNG—communicate clearly, confidently, and with credibility.

The Industry's Real Problem? Messaging.

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Too many great projects fail because communities aren’t brought in, misconceptions go unchallenged, or the media gets the story wrong. The Waste Shift was founded by Alexandra Arndt, a marketer with nearly 5 years of experience and an internationally recognized voice in the RNG space. She saw the communication breakdown firsthand—and decided it was time for a shift.

Messaging That Moves the Needle

We don’t just market. We translate, educate, and elevate your brand.

Services Snapshot

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    Marketing Strategy Consulting

    Position your company as a thought leader, not just a vendor.

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    Community Outreach Campaigns

    Turn NIMBY into “Yes, in our backyard.”

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    Policy Briefs & Legislative Toolkits

    Speak their language with fact-forward, friendly formats.

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    Media & Press Kits

    Control the narrative before it controls you.

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    Story-Driven Content Creation

    From social posts to full-on docu-campaigns.

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    À La Carte Services

    Smaller teams or tighter budgets? We’ve got you covered!

View our services

Results That Resonate

Clients trust The Waste Shift to:

Messaging

Craft clear, compelling messaging that resonates with communities and legislators.

Content

Build content pipelines that position companies as trusted industry leaders

Narrative

Translate technical work into narratives that connect and convert

Support

Support teams with strategy sessions that fuel visibility, buy-in, and brand consistency

We help you stop explaining—and start connecting.

Who We Work With

You're not here by accident. If you're facing any of these situations, you're in the right place—and we’ve got a next step built just for you.

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  • You're working on an RNG or biogas facility and need local support, clear outreach, and smart messaging that gets ahead of pushback.

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  • You’re trying to get RNG or circular solutions taken seriously in policy discussions, but your resources need clarity, formatting, and strategic framing.

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  • You're technically sound but publicly invisible—and it's holding back your growth. We’ll help you speak with authority outside the engineering bubble.

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  • You’ve got breakthrough tech but struggle to explain it in a way the public, partners, or investors understand. We simplify without dumbing down.

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  • You’ve been in this space a while, but the media misses the point—and so does the public. You want sharper positioning and a bigger platform.

Co-Founders of An
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Ready to Shift the Narrative?

Let’s talk strategy, storytelling, and how to make biogas impossible to ignore.